SOLUTIONS

Digital capability from strategy through execution.

Excedo brings together strategy, technology, marketing, data and operations to solve complex digital challenges. We can work on a single specialist requirement or take responsibility for a much broader digital programme, from research and architecture through implementation, integration, acquisition, measurement and continuous optimisation.

Our capabilities are deliberately interconnected because digital performance rarely depends on one system, channel or discipline working in isolation.

Why Excedo?

20+

Years of digital experience

300+

Projects delivered

5M+

Keywords researched & categorised

100%

Strategy through execution, end-to-end projects

OUR SOLUTIONS

One team. Multiple specialist capabilities.

We help organisations build better digital products, generate demand, connect systems, improve performance and modernise the technology behind their operations.

Our specialists can work independently within your existing ecosystem or as an integrated delivery team across multiple disciplines.

Build_

01

Web Development

We design and develop fast, scalable and search-friendly websites built around your commercial objectives.

Our work can cover everything from corporate and lead-generation websites to complex multi-market platforms, CMS implementations and customer-facing digital experiences.

Development decisions take into account performance, SEO, accessibility, analytics, conversion and long-term maintainability from the beginning.

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02

UX & UI Design

We design digital experiences that make it easier for users to understand, navigate and take action.

Our UX and UI work combines user behaviour, business requirements, research and conversion principles to create interfaces that are both usable and commercially effective.

From information architecture and wireframes to complete visual systems and interactive prototypes, design is connected directly to the wider business objective.

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03

Custom Application Development

When existing software cannot adequately support a business process, we design and build custom applications around the requirement.

That can include customer portals, internal platforms, workflow applications, calculators, dashboards, marketplaces, integrations and specialist digital tools.

We focus on creating maintainable systems that solve the actual operational problem rather than simply adding another piece of technology.

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Grow_

04

SEO & GEO

We help organisations increase their visibility across traditional search engines and emerging AI-driven discovery environments.

Our approach combines technical SEO, content strategy, search demand analysis, competitor intelligence, entity optimisation and Generative Engine Optimisation.

With more than 1M+ keywords researched and categorised, search intelligence also informs many of our wider digital and commercial decisions.

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05

Paid Search & Paid Social

We manage paid acquisition with a focus on qualified demand and measurable business outcomes.

Our work spans campaign strategy, account architecture, keyword and audience research, creative testing, tracking, optimisation and reporting across platforms including Google, Meta and LinkedIn.

Paid activity is connected wherever possible to CRM and analytics data so that decisions can move beyond clicks and impressions towards leads, pipeline and revenue.

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06

Technical CRO

We use behavioural data, experimentation and technical analysis to identify where digital experiences are losing potential customers.

Our CRO work can include funnel analysis, UX evaluation, analytics, A/B testing, landing-page optimisation, technical implementation and performance improvements.

Importantly, we don’t stop at recommending changes.

When an opportunity is validated, our team can design, develop and deploy it.

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Connect_

07

CRM Implementation & Management

We help organisations turn CRM platforms into useful commercial infrastructure rather than expensive databases.

Our work can include CRM selection, implementation, migration, data architecture, lifecycle design, workflows, marketing automation, integrations, reporting and ongoing optimisation.

We work across multiple CRM environments and recommend platforms based on business requirements rather than vendor preference.

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08

ERP Implementation & Management

We help organisations implement, integrate and improve ERP systems that connect digital activity with the wider operation of the business.

That can involve requirements discovery, system architecture, data flows, process design, integrations, migrations and ongoing optimisation.

Our approach focuses on how the system should support the business rather than forcing the business around the software.

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09

Migrations & Integrations

Digital ecosystems evolve. Platforms need replacing, infrastructure changes, businesses adopt new systems and information needs to move reliably between technologies.

We plan and execute migrations and integrations across websites, applications, CRM, ERP, cloud environments, analytics platforms and third-party services.

The objective is not simply moving data or connecting APIs, it is preserving the business processes that depend on them.

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Transform_

10

Cloud & Infrastructure

The technology underneath a digital product matters just as much as the interface customers see. We design, migrate and manage cloud infrastructure with a focus on performance, scalability, reliability, security and cost efficiency.

Our experience includes environments across platforms such as AWS and Google Cloud, supporting websites, applications, APIs, storage, delivery infrastructure and connected digital systems.

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11

AI Operations

We help organisations move AI beyond experimentation and into practical business operations.

That can include workflow automation, AI agents, internal tools, research systems, content operations, data processing, customer workflows and integrations with existing business platforms.

We start with the process and desired outcome, then determine where AI can remove friction, increase capacity or improve decision-making.

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12

Digital Transformation Consultancy

Digital transformation is rarely solved by purchasing a new platform.

We work with organisations to understand how technology, data, processes, teams and customer experiences need to evolve together.

Our role can include discovery, digital maturity assessments, architecture, technology selection, roadmaps, vendor evaluation and hands-on implementation.

The result is a practical transformation programme rather than a strategy document that never reaches execution.

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Capabilities that work together.

A client rarely comes to us because they simply need “SEO”, “development” or “CRM”.

The actual challenge might be:

We generate traffic but not enough qualified leads.

That could require SEO, paid acquisition, UX, CRO and better analytics.

Our website doesn’t connect properly with our sales operation.

That could require web development, CRM architecture, integrations and data tracking.

Frequently asked questions

Excedo provides services across web development, UX and UI design, SEO and GEO, paid search and paid social, CRM, ERP, migrations and integrations, cloud infrastructure, custom application development, AI operations, digital transformation, technical CRO and data tracking.

These capabilities can be delivered individually or combined into larger digital programmes.

No.

We can take responsibility for an entire project or focus on a specific area where you need additional expertise.

We are comfortable working alongside internal teams, existing agencies, software vendors and specialist consultants.

Yes.

That combination is central to how we work. We can help determine what should be done, design the approach and then provide the specialists required to implement it. This helps reduce the disconnect that can occur when strategy and execution are handled by entirely separate teams.

We are intentionally technology-agnostic.

Our experience covers multiple CMS platforms, CRM systems, ERP environments, cloud providers, analytics platforms, marketing technologies and development frameworks.

We recommend technology based on the business and technical requirements rather than forcing every organisation onto the same stack.

Yes.

Not every engagement needs to begin with a rebuild. We can audit and improve existing environments, resolve technical problems, introduce new functionality, integrate additional systems or progressively modernise legacy platforms.

Our experience includes financial services and fintech, medical and healthcare, industrial organisations, IT and professional services, education and training, automotive and logistics, retail and e-commerce.

Our methodology is consistent, but its application is adapted to each business model and market.

We start with discovery rather than a predetermined service.

We look at the commercial objective, existing technology, available data, customer behaviour, internal capabilities and constraints.

From there, we identify the combination of capabilities most likely to produce the desired outcome.

Yes.

Depending on the engagement, we can provide ongoing development, SEO, paid acquisition, CRO, analytics, infrastructure, CRM management, optimisation and strategic support.For many clients, launching the initial project is simply the beginning of an ongoing optimisation programme.

You don’t need to arrive with a technical specification.

Tell us what you are trying to achieve, what isn’t working or where you think an opportunity exists.

We’ll help determine what needs to happen next.

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