DIGITAL STRATEGY · TECHNOLOGY · GROWTH
Excedo is a digital consultancy combining strategy, technology, data and execution to help ambitious organisations solve complex problems and create measurable growth.
Years of digital experience
Projects delivered
Keywords researched & categorised
Strategy through execution, end-to-end projects
...and many others
The brands above represent just a selection of the organisations our team has worked with across technology, growth, digital experience, infrastructure, data and transformation.
Our involvement varies from focused specialist projects to long-term, end-to-end digital delivery, combining strategy with the technical and operational expertise required to actually implement it.
See how we help organisations turn digital challenges into measurable progress.
POSITIONING
Many consultancies advise. Many agencies execute. We do both.
Excedo brings strategic thinking, specialist technical expertise and hands-on delivery into one team.
We learn how your business works, understand the outcome you’re trying to achieve, interrogate the available data and build a strategy around what the evidence tells us. Then we help execute it.
Whether that means redesigning a customer journey, rebuilding a website, integrating a CRM, migrating infrastructure, improving organic visibility, deploying an AI workflow or fixing the analytics required to measure everything properly.
We don’t deliver digital activity for the sake of activity. We build and improve the systems that contribute to business growth.
CAPABILITIES
One digital partner. From infrastructure to acquisition. Digital performance rarely depends on one discipline.
That is why our team combines development, design, infrastructure, search, advertising, data and business systems, allowing us to solve problems across the entire digital lifecycle.
High-performance websites engineered around business, search and conversion requirements.
Digital experiences built around real user behaviour, accessibility and commercial objectives.
Purpose-built applications, platforms and internal tools designed around your processes.
Build visibility across traditional search engines and emerging AI-driven discovery.
Data-led acquisition campaigns focused on qualified demand and measurable returns.
Identify, test and implement improvements across the customer journey.
Design, integrate and optimise CRM environments around your sales and marketing processes.
Connect operational systems, workflows and data across the organisation.
Move platforms, connect systems and modernise digital environments without losing critical data or capability.
Scalable infrastructure across modern cloud environments.
Apply AI and automation to real operational workflows rather than isolated experiments.
Connect business objectives, technology, people and processes into a practical transformation roadmap.
BUSINESS OUTCOMES
SEO, GEO, paid acquisition and conversion optimisation working together.
Better experiences, better journeys and decisions backed by behavioural data.
Integrate websites, applications, CRM, ERP, analytics and infrastructure.
Use automation, AI and better system architecture to remove repetitive work.
Move away from legacy systems and create platforms capable of supporting future growth.
Create reliable data and measurement systems that turn digital activity into actionable intelligence.
PROCESS
01
We start with your business.
We learn how you operate, where the opportunity exists, what has already been validated and where technology or digital performance is creating friction.
02
We combine business knowledge with research, analytics and specialist expertise to define what should happen next, and why.
03
We design the experience, systems, infrastructure and measurement required to deliver the strategy.
04
Our specialists implement the solution, from code and infrastructure to campaigns, integrations and tracking.
05
Launch isn’t the end of the project.
We measure behaviour and performance, test assumptions and continuously improve what we’ve built.
06
Every iteration feeds the next.
Learn → Build → Measure → Improve → Scale.
DATA
Wherever possible, we validate those hypotheses using search data, analytics, customer behaviour, market intelligence, campaign performance and business data.
That evidence influences what we design, what we build, what we prioritise, and what we decide not to do.
5M+ keywords researched and categorised
Analytics, journeys, funnels and conversion behaviour
Competitors, audiences and demand
CRM, pipeline, acquisition and revenue
Testing hypotheses against actual customer behaviour
INDUSTRIES
We bring experience from multiple industries, but we don’t assume that what worked somewhere else will automatically work for you.
Our job is to understand your commercial model first, then combine that knowledge with proven digital methodologies, technology and data.
We support financial organisations that need to improve acquisition, digital journeys, data, platforms and operational efficiency. Our work can span highly regulated environments, complex customer journeys, integrations, analytics and digital products where trust, performance and measurable commercial outcomes are critical.
We help insurers and insurance technology businesses improve digital acquisition, quotation journeys, customer servicing, integrations and data flows. The focus is on reducing friction, improving conversion and connecting customer-facing experiences with the operational systems and processes that sit behind them.
We work with healthcare organisations to create clear, trustworthy digital experiences that help patients understand services and take action. Our approach combines search visibility, conversion, content, data and technology while respecting the credibility and sensitivity required in healthcare environments.
We help industrial businesses modernise digital platforms, improve product and service visibility, generate qualified demand and connect marketing with operational systems. Our work often involves complex offerings, technical audiences, multiple markets and the need to translate specialist expertise into commercially effective digital experiences.
We help technology and professional services firms communicate complex propositions clearly, generate qualified demand and build digital systems that support growth. Engagements can cover websites, applications, lead generation, CRM, analytics, automation and the integration of marketing with wider commercial operations.
We work across automotive retail, servicing, transport and logistics, where digital platforms need to support both customer acquisition and complex operational requirements. Our projects can span vehicle discovery, quotation journeys, local search, integrations, e-commerce and multi-location digital experiences.
We support education and training organisations with digital platforms designed around discovery, enrolment, learner journeys and ongoing engagement. Our work can combine search, content, applications, CRM, analytics and automation to make programmes easier to find, understand and access.
We help retail businesses improve the digital experience around products, locations, campaigns and customer journeys. Our work combines UX, search, data, conversion and technology to connect online discovery with commercial outcomes across both digital and physical retail environments.
We help e-commerce businesses improve acquisition, product discovery, conversion and the technology that supports online sales. Our approach connects SEO, paid media, UX, CRO, analytics, integrations and platform performance so that growth is driven by the complete customer journey.
Whether you’re planning a new platform, struggling with an existing digital ecosystem or looking for the next stage of growth, start by telling us what you’re trying to achieve.
COLLABORATION
01
We set direction and define what should happen next, with your team executing alongside us.
02
End-to-end responsibility for design, build, launch and measurement.
03
A focused skill your team does not hold in-house, plugged into your existing process.
04
The technical layer joining multiple agencies, consultants and internal teams.
We can lead the strategy, own delivery, provide specialist capability or become the technical layer connecting multiple partners.